Full-length pay-per-view movies can be watched directly on Bell Mobility phones

TORONTO, February 15, 2007 -- Bell Canada today launched Mobile Movies, the first service in Canada that delivers full-length, pay-per-view movies directly to video-capable mobile phones.

"Bell Mobility clients across the country can now have full-length feature films at their fingertips. It's a Canadian first and we're happy to be leading the way," said Wade Oosterman, President of Bell Mobility. "The addition of Mobile Movies to our roster of Bell Mobility mobile content also underscores that the wireless phone has become the device of choice to deliver a full range of music, video and other entertainment to people on the go."

Mobile Movies are streamed directly to client phones using the Bell wireless high speed network. The interactive movie software application can be quickly downloaded directly from the phone's menu, and clients can use it to browse movie information, including trailers and plot summaries, before they choose a title.

The Mobile Movies software features intuitive DVD-like playback controls - play, pause, fast forward by chapter and rewind by chapter -- in a simple-to-use navigation bar. Clients can exit movies at any point and resume watching from where they left off.

Clients can watch full-length new releases or choose from a wide selection of movie classics from major distributors such as The Walt Disney Company's Buena Vista International Television division and Sony Pictures Television International.

"Our alliance with Bell is Disney's first mobile agreement for full-length movies outside of the US, and demonstrates our focus on leveraging technology to enhance our content and bring it to consumers in innovative, flexible new ways," said Orest Olijnyk, Senior Vice President and Managing Director, The Walt Disney Company Canada.

The Mobile Movies library includes genres such as Action, Comedy, Drama, and Horror, and categories including release date, alphabetical listings, most popular and current trailers.

Mobile Movies are now available on these Bell Mobility phones: Samsung models a920, a900 and m500, the Sanyo 7500 and the LG 550, with more movie-capable phones set to launch this year.

Mobile Movies is just the latest addition to Bell's extensive mobile entertainment category. Bell is committed to providing a unique and compelling mobile experience with innovative and unique mobile devices and content for its clients right across Canada. Mobile Movies from Bell is powered by mSpot.

"We're excited to be working with an innovative carrier like Bell Mobility to bring mobile movies to Canada. The strong growth and repeat purchases of our movie services in the US show consumers have embraced the idea of viewing movies on their mobile phones," said Daren Tsui, CEO and co-founder of mSpot.

The mobile phone is the one device most people will carry with them at all times. While still the best way to make a phone call whenever and wherever you are, mobile phones are not just for phone calls anymore.

"Innovation in wireless technology is moving at a very fast clip in Canada and Bell Mobility is proud to be the leader in our sector," said Wade Oosterman. "While mobile phones are still the best way to make a phone call whenever and wherever you might be, the list of technological developments in the last few years -- mobile movies and music, interactive games, streaming video and mobile TV clips and full Internet access on the go -- underlines that mobile data delivery is a major focus of wireless today."

Cost and availability
Mobile Movies from Bell start at $5.99, plus a subscription to Unlimited Mobile Browser service or any Fun Bundle. Clients can view a movie an unlimited number of times within a rental period, which ranges from 24 hours to a week depending on the title. Selecting the "My Movies" section of the navigation bar allows users to confirm movie status and verify how long before their rental expires.

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About Bell Canada
Bell Canada is Canada's national leader in communications with 28 million customer connections across the country. The company provides consumers with simple solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Communications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly-owned by BCE Inc. For information on Bell's products and services, please visit, and for corporate information on BCE, please visit