USER DEMAND PROPELS MOBILE ENTERTAINMENT COMPANY MSPOT PAST FOUR MILLION SUBSCRIBER MARK

mSpot's Explosive Growth Fueled by Innovative Applications, New Content Partners and Additional Carriers

PALO ALTO, Calif. – July 25, 2008 – Mobile entertainment company mSpot, Inc. today announced that it has surpassed the four million mark in subscribers - a whopping 260% increase since July 2007. The announcement marks the latest milestone for the fast-growing Silicon Valley company, which offers consumers access to music, custom ringtones, live radio and videos on their mobile devices.

“These numbers are a clear and overwhelming sign that consumers want to do more with their phones than just make calls and send text messages - they want entertainment too.  mSpot’s ability to easily and seamlessly deliver the music and movies that consumers love directly to their mobile devices has led to remarkable growth in a very short period,” says mSpot CEO Daren Tsui.

Founded in 2004, mSpot powers 13 live services across eight North American carriers, delivering top-quality content from the biggest and most recognized brands including ABC, ClearChannel, Fox Sports, NPR, Paramount Pictures and Disney, plus all major music labels and many indie music labels. 

In the past year, the mobile entertainment company has forged critical partnerships with AT&T and Alltel, adding to its preexisting relationships with U.S. carriers Sprint, U.S. Cellular and Boost, as well as the Canadian Bell Mobility and TELUS.  These recent partnerships mean mSpot services are now available on carriers that service the majority of all mobile phone users in the U.S. and Canada.

mSpot’s unique mobile products include:

  • mSpot Radio, which broadcasts over 50 commercial-free music stations and licensed talk radio, as well as over 100 live local radio stations across the U.S.;
  • mSpot Remix, an over-the-air syncing software which allows customers to remotely transfer music from computer to mobile device;
  • Award-winning mSpot Make-UR-Tones™, which allows consumers to create completely customizable ringtones from more than 250,000 titles;
  • mSpot Music Videos, with eight all-music video channels spanning a wide variety of genres;
  • Award-winning mSpot Movies, first “pay-per-view” service to stream full-length movies to mobile phones.

All products are available in a branded music portal, providing a single “spot” where consumers can easily discover, manage, purchase and enjoy music, radio, ringtones and videos.

mSpot recently won “2008 Best Up-and-Coming Application” at the QualComm BREW Awards for its custom ringtone application, Make-UR-Tones™, and was just voted one of Fast Company magazine’s “Fast 50 Reader Favorites.” Named one of the AlwaysOn 100 Top Private Companies in 2007, mSpot was also a finalist at the 2007 Mobile Entertainment Awards and Popkomm–IMEA 2007.

About mSpot
Founded in 2004, mSpot is a mobile entertainment company that currently brings music and movies to more than four million consumers across North America. mSpot helps consumers access music, custom ringtones, live radio and videos from major music labels, movie studios and top brands including ABC, ClearChannel, Fox Sports, MarketWatch, NPR, Paramount Pictures, Warner Brothers and Disney. In the U.S., mSpot entertainment services are available through AT&T, Alltel, Boost, Sprint and U.S. Cellular; in Canada through Bell Mobility and TELUS. Founded in 2004 and headquartered in Palo Alto, California, mSpot is on the Web at www.mspot.com.