mSpot's custom ringtone app now a core offering on U.S. Cellular's new EVDO Network

PALO ALTO, Ca. - APRIL 15, 2009 -- mSpot, Inc., a mobile music and entertainment company, announces today that it will offer U.S. Cellular® customers access to the mSpot® Make-UR-Tones™ custom ringtone application. The award-winning application allows users to download, edit and purchase custom ringtones directly to their mobile devices. Make-UR-Tones will be a core offering on the new EVDO Network on U.S. Cellular, which has been a partner of mSpot's since 2006.

The Make-UR-Tones™ application allows customers to select their custom ringtone from a catalog of over 400,000 song titles, one of the largest ringtone collections in North America and about ten times the catalog size of most other legal ringtone services. Songs include those from music labels EMI, Universal Music, Warner Music, Sony Music, Ingrooves and IRIS. also features lyrics, artist bios, recommendations, and more for mobile music fans.

To purchase custom ringtones, customers first select a favorite song from mSpot's vast song collection, then employ the Make-UR-Tones intuitive editor to select up to 30 seconds of the user's favorite part of the song. That edited cut can then be downloaded as a high-quality customized ringtone for $2.99.

"At U.S. Cellular we are committed to delivering the highest quality apps to our customers, and helping them get the most out of their wireless experience," said Carl Steen, Senior Manager, Product Management and Marketing for U.S. Cellular. "mSpot's Make-UR-Tones helps meet that goal by offering the ultimate mobile music application for personalizing their ringtones."

mSpot has built its reputation as an innovative mobile music and entertainment company, offering North American carriers music, radio, video and custom ringtone products for their mobile customers through products like mSpot Radio, mSpot Movies, Music Sync and Make-UR-Tones. In 2008 Qualcomm's BREW Developer Awards named Make-UR-Tones "Best Up and Coming Application."

"We are excited to work with U.S. Cellular in meeting the ongoing demand and popularity of mobile phone personalization," said mSpot CEO Daren Tsui. "mSpot Make-UR-Tones offers customers a unique opportunity to get creative and have fun customizing their phones."

About U.S. Cellular
The 8,700 associates of U.S. Cellular believe a wireless phone enhances people's lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Pearl and Curve, and the touch-screen Samsung Delve, which offer e-mail and Web access. Based in Chicago, U.S. Cellular is the nation's fifth-largest full-service wireless carrier, serving 6.2 million customers across the country. To learn more about the company visit one of its retail stores or

About mSpot
mSpot is a mobile music and entertainment company that services more than four million customers across 10 wireless carriers. mSpot helps consumers access music, custom ringtones, live radio and videos from major music labels, movie studios and top brands including ABC, ClearChannel, Fox Sports, Sony Music Entertainment, Paramount Pictures, Warner Brothers, Universal Music Group and Disney. In the U.S., mSpot entertainment services are available through Alltel, AT&T, Boost, Metro PCS, nTelos, Sprint, U.S. Cellular and Verizon; in Canada through Bell Mobility and TELUS. Headquartered in Palo Alto, California, mSpot is on the Web at