Sports Fans Score with Mobile Entertainment Start Up's Latest Service; MSpot Streams Live National and Local Sports Coverage, Scores, Highlights and Analysis to Mobile Phones

PALO ALTO, Ca. - January 9, 2006 – mSpot,Inc. a pioneer in premium mobile entertainment, today officially “kicks-off” the first streaming mobile radio service created just for sports fans, MSpot Sports. With up-to-the-minute news and scores, on-demand highlights, celebrity talk shows, fantasy sports and live, local sports coverage, MSpot Sports is the first mobile radio service that lets fans bring all the sports action with them wherever they go.

"We are thrilled to launch the first mobile radio entertainment service developed specifically for sports fans," said Daren Tsui, co-founder and CEO of MSpot. "MSpot Sports is our fourth great mobile multimedia offering, and it is representative of the approach MSpot is taking towards mobile entertainment. Our mission is to provide a range of multimedia services both audio and video that will give audiences the most choice in high-quality mobile programming. We envision an 'MSpot' service for every mobile consumer."

MSpot Sports programming includes everything a fan needs to keep up on his or her favorite sports, teams and players, including:

  • Sporting News "Flash!"
    Sporting News Flash! is a live sports news update, featuring the top sports news, scores, sound bites and more. Sporting News Flash! on MSpot is updated three times an hour and broadcast in a fast-paced, easy-to-understand format by professionals who know the sports world inside and out.
  • Live Sporting News Radio
    Sporting News Radio is the nation's leading sports talk radio network. With big name hosts such as Tony Bruno, James Brown, Tim Brando and Troy Aikman, Sporting News Radio on MSpot covers the hottest topics in sports with hard-hitting interviews with the newsmakers themselves and insight and opinions from Sporting News insiders.
  • Local Live Sports Radio in more than 20 US Cities
    For the first time ever, MSpot Sports subscribers can listen to live, local sports radio broadcasting from their mobile phones. Today, MSpot Sports includes 24/7 access to local sports radio programming in Boston and Los Angeles. Over the coming weeks and months, MSpot will launch additional local radio channels bringing MSpot Sports subscribers more than 20 of the most popular and trusted sports radio stations across major US metros.
  • Celebrity Talk Shows
    Daily and Weekly shows from sports celebrities, including James Brown, Troy Aikman and Tony Bruno.
  • Fantasy Sports
    MSpot Sports is proud to feature "Two Feet In Bounds" hosted by Craig Davis & Ryan Houston, a two-hour radio Web cast solely devoted to fantasy football. The show covers the hottest weekly news from a fantasy perspective a "must hear" for the serious fantasy football player.
  • Celebrity Sports Commentary & Interviews
    MSpot gives mobile sports fan on-demand access to daily interviews with sports insiders and players in the NFL, MLB, NBA, NASCAR, NHL, College Football and Basketball.

"Sporting News has been the leading source of sports information for more than five generations of fans," said Michael Calderon, Director of New Media for Sporting News Radio. "We are thrilled to pioneer sports programming for this exciting new medium by joining forces with MSpot. Through the combination of Sporting News' legacy and MSpot's expertise developing exciting mobile multimedia services, MSpot Sports will enable fans to stay on top of and get involved in their favorite sports and teams like never before."

MSpot currently offers two additional premium mobile radio services: MSpot Radio, 30 channels of live and on-demand streaming music, news, sports, finance, entertainment and talk radio; and MSpot Music, interactive streaming radio that features commercial-free music, videos, exclusive shows and interviews, and one-click music purchasing. In December 2005, the company launched MSpot Movies, the first mobile entertainment service to stream full-length feature films to mobile phones.

About mSpot
mSpot is a mobile entertainment company that currently brings music and movies to more than four million consumers across North America. Founded in 2004, mSpot helps consumers access music, custom ringtones, live radio and videos from major music labels, movie studios and top brands including ABC, ClearChannel, Fox Sports, MarketWatch, NPR, Paramount Pictures, Lions Gate Films, Warner Brothers and Disney. In the U.S., mSpot entertainment services are available through AT&T;, Alltel, Boost, Sprint and U.S. Cellular; in Canada through Bell Mobility and TELUS. Headquartered in Palo Alto, California, mSpot is on the Web at