mSpot lands in Europe, lets you take your music wherever you go

I’m a big fan of music streaming startup Rdio, but one thing it does not do (and probably never will): let me upload the music I already owned before I subscribed to their service so I can stream it on the go (it does have an iTunes syncing feature, but it’s limited to the music they’ve licensed).

Enter mSpot, a music locker service that does exactly that: let people carry around the music they’ve already paid for. And today, mSpot is formally launching in Europe.

mSpot lets you upload your music to the cloud, after which it can be streamed from a multitude of devices, ranging from PCs, Macs, tablets and hundreds of handsets – including iPhone, BlackBerry, Android, Windows Mobile, Palm and various feature phones.

Welcome aside: music can be streamed over WiFi, 3G or 4G.

We’ve repeatedly covered the company in the past, for instance when they landed on Android, the iPhone and Google TV.

To be clear, Europeans were already able to use the service and download the company’s mobile apps, but CEO Daren Tsui informs me they’ve never made much noise about mSpot in these parts, and that they’re at a stage where they can market the service more intensively as the company establishes European support teams and more.

In the United States, mSpot offers movie and Internet radio streaming alongside its music-in-the-cloud offering, but in Europe only the latter will be available (in beta). The service is free of charge, but limited to 2GB of storage. The company’s business model is basically freemium: users can upgrade to get more storage if 2GB just won’t cut it.

It certainly works well for me: both uploading (via a small desktop application) and streaming music from my iPhone functions quite smoothly.

Check it out and let us know what you think.

January 21, 2011