Sprint delivers exclusive mobile video and audio highlights of NFL games
OVERLAND PARK, Kan.(BUSINESS WIRE)- July 24, 2006 – mSpot,Inc. NFL fans and fantasy football players can now take the NFL with them wherever they go. Available only to Sprint (NYSE:S - News) customers, NFL Mobile is the perfect companion for the NFL fan offering the widest array of football information including real-time statistics, scores, injury reports and other updates. And it's all available to Sprint PCS Vision® and Sprint Power Vision(SM) subscribers free of charge.
This groundbreaking innovation in mobile sports entertainment is customizable to a fantasy football player's roster or for specific teams. With information updated every two seconds, NFL Mobile features the fastest wireless delivery of NFL information, allowing users to claim bragging rights when it comes to real-time NFL player stats and scores. In addition, only Sprint can deliver a comprehensive package of exclusive mobile video and audio highlights available at the touch of a button.
NFL Mobile from Sprint can be downloaded by texting NFL to 7777 or via the Vision or Power Vision home deck.
Unprecedented game highlights, alerts
NFL Mobile users can create customizable text message alerts to ensure delivery of the kind of information they want, when they want it. Alerts will be sent at selected times such as when a player or team scores, when specific teams enter the red zone, at the end of each quarter or game, or as official NFL injury reports are issued. When fans receive a text alert, the information emanates directly from the NFL's database making NFL Mobile a powerful fantasy football tool. Sprint subscribers must opt-in to receive the text alerts, and standard text messaging charges apply.
NFL Mobile users will also receive exclusive, unprecedented game video and audio highlights. Only NFL Mobile delivers wireless video highlights of NFL games, which will be available at the conclusion of every game (excluding video for games played on Monday nights) - an unprecedented timeframe for viewers. Audio highlights will be available for both the home and road teams' radio broadcasts during every game of the season with highlights posted at the end of each quarter and shortly after the conclusion of each game.
"There is no other service available today that delivers the NFL in a real-time, customizable format the way NFL Mobile does," said Steve Gaffney, director of sports marketing for Sprint. "NFL Mobile is a season-long companion that will enhance every aspect of the NFL fan's enjoyment of the game, and it's available on the one device fans carry every day - their wireless phone. We listened to fans and built an application to their specifications."
The NFL Mobile application, developed by mSpot, features simple navigation, real-time Gamecenter, team and player statistics, drive charts, scoreboard, and a multitude of NFL Network-produced video segments.
Additionally, NFL Mobile users will have easy access to the following content: NFL.com Fantasy Companion, ring tones, graphics, photos and logos, and the ability to personalize their service with their favorite team colors. Some of this content may be offered for a fee.
Editor's Note: For high-resolution images of NFL Mobile, please visit www.sprint.com/mr.
About Sprint Sports Content
Sprint continually produces wireless data services that are first, better and unique - and the company's sports offerings are a distinct example of this leadership. Sprint's sponsorship of NASCAR's premier series, the NEXTEL Cup, and the National Football League yield compelling and exciting content for Sprint customers, such as:
About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit www.sprint.com.
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